I turn operational chaos into competitive advantages.

Maybe you're struggling to scale your fulfillment operations. Maybe your technology stack is holding back growth instead of enabling it. Or maybe you need strategic leadership but aren't ready for a full-time hire. Whatever challenge you're facing, having the right operational expertise can make all the difference.

With 20 years of product and operations leadership experience, I've spent my career at the intersection where strategy meets execution. I don't just create plans—I roll up my sleeves and make things happen.

My Story

I've built my expertise by scaling companies from scrappy startups to industry leaders. At MasonHub, I joined as one of the first 10 employees and helped drive positive growth while building a fulfillment and operations platform for SMBs from the ground up. At Casper, I delivered a critical Target EDI partnership integration in just 3 months—half the typical timeline—enabling $7M in initial expansion and setting the foundation for an entirely new B2B business channel.

What sets me apart? I understand both the strategic vision and the operational reality. I've managed product, onboarding, integration, and account managements teams, built enterprise integrations, and optimized supply chains while keeping the bigger picture in focus. This dual perspective means I create solutions that actually work in the real world.

How I Help Clients

For Growing E-commerce Brands: I optimize your entire post-purchase journey—from order management to customer delivery. Whether you're scaling fulfillment operations or implementing new technology, I ensure growth doesn't break your systems.

For SaaS Companies: I bridge the gap between product vision and operational execution. I help you build platforms that scale, integrate systems without disruption, and create processes that support rapid growth.

For PE/VC Portfolio Companies: I provide fractional C-level expertise when you need strategic leadership without the full-time commitment. I can step in as interim COO or CPO/VP of Product to drive initiatives while you find permanent leadership.

My Approach

I start by understanding your business from the ground up—talking to your team, understanding your processes, and identifying where technology and operations can create competitive advantages. Then I build realistic roadmaps that balance ambitious goals with practical execution.

Every engagement is different, but my process always includes:

  • Deep operational assessment to understand current state

  • Strategic planning that aligns with your business goals

  • Hands-on execution to ensure initiatives actually get delivered

  • Team development to build internal capabilities for the future

Ready to Scale?

If you're facing operational challenges that are holding back your growth, let's talk. I help companies move from "we're struggling to keep up" to "we're ready for what's next."